Changing a Mission Statement

Sarah Bronson has written an article titled, “Why does an Organization Change Mission Statements?.” She indicates that there are four major reasons for a revision. They are:

To broaden the mission.

To be more specific.

To address changing times.

To address a merger or split.

Read the entire article here.

In addition, it could be that the organization has drifted from its original mission. If you suspect that it has drifted, Richard Male in his article, “How to Recognize Mission Drift,” sets out 10 signs that may indicate mission drift. They are:

Putting dollars first and programs second.

The mission has become blurred.

Too much time spent chasing publicity and media.

High rate of staff/board member turnover.

Being in crisis mode.

Questioning if organization should be in business.

Concern over violation of ethical standards.

Loss of creativity and effectiveness.

Moving away from the mission statement.

Justifying stagnant growth.

Read the article here.