Fund Raising with Gamification

An interesting and promising approach to non-profit fund raising is discussed in an article by Mona Gonzalez. The author details the use of gamification.

For those who are new to the idea, here is a quick definition: Gamification involves the use of elements of a computer game such as achieving different levels, clues, rewards, etc. for marketing or other non-game purposes.

Adding gamification to a fund raising effort can unleash benefits that, just a few years before, were undreamed of. Consider, if you will, the success of the Rotary Clubs of Central Oregon Duck Race with a million dollars raised for local non-profits.

Several examples of the use of gamification are given in the article along with ideas such:

• Having a contest.

• The use of photographs.

• Creating a game.

• Use of quizzes.

• Making an invention.

The author also provides some special tips regarding the game’s clarity, use of social media, and considerations of the buzz resulting from gamification. Read the entire article here.

Here is a somewhat complete example of gamification in practice.